HELLO.
I’m a Senior Designer and visual storyteller based in Southern California.
With 10+ years of experience across art direction, brand creative, integrated campaigns, illustration, and visual design, I create work that connects strategy, storytelling, and visual craft across digital, social, OOH, print, experiential, retail, web, merchandise, and motion.
My approach starts with understanding the idea behind the work—the audience, the problem, and the story worth telling. From there, I explore concepts, visual metaphors, moodboards, sketches, typography, imagery, and 2D visual systems to develop creative that feels distinctive, intuitive, and built to scale.
Throughout my career, I’ve worked across consumer and technology-focused brands, including Epson, where I’ve developed creative across product launches, digital experiences, marketing, retail, motion, packaging, and customer communications while collaborating closely with marketing, product, engineering, and international teams.
I enjoy taking projects from ambiguous briefs and early-stage ideas through polished execution—developing concepts, shaping visual direction, building creative systems, and finding the right balance between experimentation, craft, speed, and clarity.
My interdisciplinary practice spans art direction, 2D visual design, illustration, integrated campaigns, visual identity, brand systems, typography, visual storytelling, motion, experiential design, merchandise, and production.
I believe great design should do more than look good. It should communicate an idea, create an emotional connection, solve a problem, and make an experience more memorable.
Interested in working together? I’m always open to meaningful creative opportunities, collaborations, and ambitious ideas.
WORK EXPERIENCE
Senior Graphic Designer / Design Contractor, Epson
Jul 2022 – Present
Senior Graphic Designer, Nature’s Flavors
Sep 2017 – Jul 2022
Graphic Designer, Southern California Motorcycles
Apr 2015 – Sep 2017
SKILLS
Art Direction & Visual Storytelling
Art Direction · Creative Strategy · Concept Development · Concept Exploration · 2D Visual Design · Illustration · Visual Storytelling · Moodboards · Sketching · Typography · Visual Systems
Integrated Campaigns & Brand Experience
Integrated Campaigns · Advertising · Digital · Social · OOH · Print · Experiential · Retail · Web · Email · Merchandise · Events · Motion
Creative Development & Execution
Visual Identity · Campaign Concepts · Key Art · Creative Systems · Campaign Toolkits · Photography Direction · Motion Graphics · Environmental Graphics · Production-Ready Artwork · Global Creative
Collaboration & Leadership
Cross-Functional Collaboration · Creative Reviews · Actionable Feedback · Stakeholder Presentations · Creative Problem-Solving · Vendor Coordination · Global Teams · Mentoring
TOOLS
Adobe Creative Cloud
Photoshop · Illustrator · InDesign · After Effects · Premiere Pro
Figma · Adobe Firefly · ChatGPT · Midjourney · Runway
AI-Assisted Creative Workflows
EDUCATION
Associate's Degree in Digital Graphics Production
Orange Coast College | 2010 – 2013
Certificate in UX Design
Coursera
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