HELLO.
I’m a Senior Graphic and Brand Designer and visual storyteller based in Southern California.
With 10+ years of experience across brand creative, integrated campaigns, and visual design, I create work that connects strategy, storytelling, and visual craft across digital, social, OOH, print, experiential, retail, web, and motion.
My approach starts with understanding the why behind the work—the audience, the business objective, and the story a brand needs to tell. From there, I translate those ideas into creative concepts, visual identities, campaign systems, and experiences that are both expressive and built to scale.
Throughout my career, I’ve worked across consumer and technology-focused brands, including Epson, where I’ve led the development of global and multilingual creative across product launches, marketing campaigns, digital experiences, retail, packaging, and customer communications.
I enjoy working from the early stages of an idea through final execution—developing concepts, shaping visual direction, defining typography and imagery, building creative systems, and collaborating with marketing, product, content, engineering, leadership, and external partners to bring the work to life.
My interdisciplinary practice spans brand creative, art direction, integrated campaigns, visual identity, brand evolution, creative systems, typography, visual storytelling, motion, experiential design, and production.
I believe great design should do more than look good. It should communicate an idea, create an emotional connection, solve a problem, and make a brand more memorable.
Interested in working together? I’m always open to meaningful creative opportunities, collaborations, and ambitious ideas.
WORK EXPERIENCE
Senior Graphic Designer / Design Contractor, Epson | Jul 2022 – Present
Senior Graphic Designer, Nature’s Flavors | Sep 2017 – Jul 2022
Graphic Designer, Southern California Motorcycles | Apr 2015 – Sep 2017
Skills
Brand Creative & Art Direction
Creative Direction · Creative Strategy · Art Direction · Visual Identity · Brand Evolution · Brand Storytelling · Creative Vision · Typography · Visual Systems · Brand Guidelines
Creative Direction · Creative Strategy · Art Direction · Visual Identity · Brand Evolution · Brand Storytelling · Creative Vision · Typography · Visual Systems · Brand Guidelines
Integrated Campaigns & Marketing
360° Campaigns · Advertising · Campaign Concepts · Digital · Social · OOH · Print · Experiential · Retail · Web · Email · Motion
360° Campaigns · Advertising · Campaign Concepts · Digital · Social · OOH · Print · Experiential · Retail · Web · Email · Motion
Creative Development & Execution
Concept Development · Key Art · Visual Storytelling · Campaign Toolkits · Creative Systems · Presentation Design · Photography Direction · Motion Graphics · Environmental Graphics · Localization · Global Creative
Concept Development · Key Art · Visual Storytelling · Campaign Toolkits · Creative Systems · Presentation Design · Photography Direction · Motion Graphics · Environmental Graphics · Localization · Global Creative
Collaboration & Leadership
Cross-Functional Collaboration · Creative Reviews · Stakeholder Presentations · Strategic Storytelling · Creative Problem-Solving · Vendor Coordination · Global Teams · Mentoring
Cross-Functional Collaboration · Creative Reviews · Stakeholder Presentations · Strategic Storytelling · Creative Problem-Solving · Vendor Coordination · Global Teams · Mentoring
TOOLS
Adobe Creative Cloud
Photoshop · Illustrator · InDesign · After Effects · Premiere Pro
Photoshop · Illustrator · InDesign · After Effects · Premiere Pro
Figma · Adobe Firefly
AI-Assisted Creative Workflows
AI-Assisted Creative Workflows
EDUCATION
Associate's Degree in Digital Graphics Production
Orange Coast College | 2010 – 2013
Orange Coast College | 2010 – 2013
Certificate in UX Design
Coursera
Coursera