Integrated Campaigns
Creative Direction | Art Direction | Integrated Campaigns | Brand Storytelling | Advertising | Social | Digital | OOH
Project Overview
This collection explores how a central creative idea can evolve into a cohesive, multi-channel campaign across social, digital advertising, out-of-home, and brand communications. Featuring conceptual work for leading athletic brands including Lululemon, Nike, and New Balance, each campaign translates the distinct character of the brand into a connected visual and storytelling system.
The work focuses on developing strong creative concepts that can scale across channels—from the initial visual direction and campaign language through the individual executions that bring the idea to life across different audience touch-points.
Role
Creative Director & Lead Designer
As Creative Director and Lead Designer, I developed the creative direction and visual systems for each campaign, translating the core idea into a range of integrated marketing executions. I explored art direction, typography, photography, composition, messaging, and visual storytelling to establish a consistent campaign language while adapting the creative for the unique requirements of each channel.
I led the work from initial concept through execution, ensuring that each application remained connected to the larger campaign idea while being purposefully designed for its specific audience, format, and environment.
Highlights
Developed integrated campaign concepts spanning social, digital, OOH, and brand communications.
Established visual direction and campaign systems that could scale across multiple channels.
Used art direction, typography, photography, composition, and messaging to build distinctive visual narratives.
Adapted campaign concepts across varying formats while maintaining a consistent creative language.
Designed flexible systems capable of extending into additional campaign touchpoints and media.
Balanced creative ambition with the practical requirements of multi-channel campaign execution.
Created cohesive experiences that connect individual executions back to a larger campaign idea.
Conceptual work created for portfolio purposes. Not affiliated with or commissioned by the brands shown.
