Entertainment Campaigns
Art Direction | Creative Direction | Entertainment Marketing | 360° Campaigns | Key Art | OOH | Digital | Print | Production Design
Project Overview
This conceptual project explores how entertainment creative can evolve into cohesive, 360° marketing campaigns across out-of-home, transit, print, digital, and promotional environments. Using existing film and television key art as a creative foundation, I developed campaign concepts designed to extend each title's visual identity across multiple audience touch-points while preserving its original creative intent.
The work focuses on transforming a central creative idea into a flexible campaign system—balancing storytelling, visual impact, brand consistency, and real-world execution across a range of formats and environments.
Role
Creative Director & Lead Designer
As Creative Director and Lead Designer, I developed the visual direction for each campaign and translated entertainment key art into a cohesive system of marketing executions. I established the visual approach across OOH, transit, posters, print, and digital applications, ensuring each touchpoint felt connected while being purposefully designed for its environment.
I led the creative development from initial concept through final execution, considering everything from visual hierarchy and typography to scale, placement, readability, and production requirements. The result is a series of campaign systems designed to demonstrate how entertainment creative can move seamlessly from a core visual idea into high-impact, real-world marketing.
Highlights
Developed campaign concepts that extend entertainment key art across multiple marketing channels.
Created cohesive visual systems spanning OOH, transit, digital, posters, print, and promotional applications.
Designed for long-distance visibility, hierarchy, readability, and cultural impact.
Maintained consistency across typography, imagery, color, branding, and campaign messaging.
Adapted creative across varying dimensions and environments without losing the core visual idea.
Directed the balance between conceptual storytelling and production-ready execution.
Prepared final artwork using production-focused print specifications and workflows.
Conceptual work created for portfolio purposes. Not affiliated with or commissioned by the brands shown.
