Southern California Motorcycles — Integrated Brand Campaigns
Creative Direction | Art Direction | Integrated Campaigns | Brand Marketing | Digital | OOH | Event Creative | Retail Experiences
Project Overview
At Southern California Motorcycles, I developed integrated marketing campaigns for premium motorcycle brands including Ducati, Triumph, KTM, and MV Agusta, translating global brand identities into localized campaigns designed for the Southern California market.
The work spanned digital advertising, social media, email, web, print, events, and in-store experiences, creating connected customer touchpoints across the full marketing journey. Each campaign balanced the established creative standards of global brands with localized storytelling, audience insight, and the unique needs of the dealership environment.
The result was a body of campaign work designed to build brand awareness, create excitement around new products and events, and ultimately drive customers into the showroom.
Role
Graphic Designer & Art Director
I led the visual development and execution of integrated campaigns across multiple premium motorcycle brands. Working within established global brand systems, I adapted campaign concepts into localized creative while maintaining consistency across typography, imagery, messaging, and visual identity.
I developed creative across product launches, dealership events, social campaigns, email marketing, websites, print, and showroom displays, ensuring each execution connected back to a cohesive campaign idea while being optimized for its specific audience and channel.
Highlights
Developed integrated campaigns across web, social, email, print, digital advertising, events, and retail environments.
Adapted global brand campaigns for localized Southern California audiences while maintaining brand integrity.
Created launch campaigns and event creative for Ducati, Triumph, KTM, and MV Agusta.
Designed cohesive customer experiences across digital and physical brand touchpoints.
Created scalable campaign assets that could extend across multiple channels and marketing initiatives.
Contributed to event campaigns that increased showroom foot traffic by up to 200%.
Supported campaigns that drove up to 150% growth in single-day sales.
Balanced creative ambition, brand standards, audience needs, and executional requirements across high-volume campaign programs.
