The End of Oak Street — 360° Entertainment Campaign
Art Direction | Creative Direction | Entertainment Marketing | 360° Campaigns | Key Art | OOH | Social | Digital | Print | Production Design
Project Overview
A conceptual 360° entertainment campaign for The End of Oak Street, exploring how a film can build a distinct visual identity across OOH, posters, social, digital, and print.
The campaign centers on a cohesive visual system designed to create intrigue, establish atmosphere, and connect every touchpoint back to the film's story.
Role
Creative Director & Lead Designer
Developed the campaign concept, visual direction, key art, and supporting marketing executions across multiple formats and environments.
Focused on creating a system that could move seamlessly from large-scale OOH and posters to social, digital, and print while maintaining a consistent cinematic identity.
Highlights
Developed a 360° campaign spanning OOH, posters, social, digital, and print.
Created the campaign's visual direction and key art system.
Adapted creative across multiple formats and dimensions.
Designed OOH executions focused on scale, hierarchy, and immediate impact.
Created digital and social assets designed for fast visual communication.
Maintained consistency across imagery, typography, composition, and messaging.
Built a flexible campaign system capable of scaling across physical and digital environments.
Considered real-world production requirements throughout the design process.
Conceptual work created for portfolio purposes. Not affiliated with or commissioned by the filmmakers, studio, or production team.
