Wednesday — 360° Entertainment Campaign
Art Direction | Creative Direction | Entertainment Marketing | 360° Campaigns | Key Art | OOH | Social | Digital | Print | Production Design
Project Overview
This conceptual project explores how Wednesday can be extended from a single entertainment property into a cohesive 360° marketing campaign across social media, digital, print, posters, and out-of-home advertising.
Using the show's established visual identity as a creative foundation, I developed a series of campaign executions designed to maintain the dark, distinctive character of Wednesday while adapting the creative across different audiences, formats, and environments.
The campaign focuses on creating a unified visual system that can move seamlessly from digital screens and social feeds to large-scale OOH and physical advertising—balancing storytelling, visual impact, brand consistency, and real-world application.
Role
Creative Director & Lead Designer
As Creative Director and Lead Designer, I developed the creative direction and visual system for the campaign, translating the show's existing visual language into a range of coordinated marketing executions.
I directed the visual approach across OOH, posters, social media, web banners, and digital advertising, considering how composition, typography, imagery, hierarchy, and messaging needed to adapt to each environment while maintaining a consistent campaign identity.
From concept development through final artwork, I focused on creating executions that feel connected as a campaign while remaining purpose-built for their individual placements and audience interactions.
Highlights
Developed a 360° campaign concept extending Wednesday across OOH, social, digital, posters, and print.
Created a cohesive visual system that maintained the show's established identity across multiple touchpoints.
Adapted campaign creative for both large-format advertising and digital-first environments.
Designed social media and web executions optimized for fast visual communication and engagement.
Developed OOH concepts with emphasis on scale, hierarchy, readability, and immediate impact.
Maintained consistency across typography, imagery, composition, messaging, and branding.
Adapted the core campaign concept across multiple dimensions and formats without losing visual impact.
Directed the balance between entertainment storytelling and marketing-focused communication.
Produced final artwork with real-world production considerations in mind.
Conceptual work created for portfolio purposes. Not affiliated with or commissioned by Netflix or the Wednesday production team.
